Discover
This phase is about listening. We’ll discuss short- and long-term goals, motivations, challenges, and what keeps you up at night. We will also dig to learn as much as possible about your world and your customers–researching the emerging trends, the market, as well as your competitors. We aim to flush out all the what-ifs and gain a shared perspective. The explorative work we do in this phase ensures a well-devised plan moving forward.